24 Apr
10:05

Eyes of lagos interview with designer / entrepreneur CYPAID

1.Tell us a little about yourself

My name is cynosure Neville  , also known  as Cypaid founder and creative director of Designed by Neville,
but most people call me cynosure  because I used to be the editor in chief for cynosure magazine.
Have a bachelor degree on Bio medical laboratory technology and also have an international business certificate from san Francisco city collage.
I grow up in a diversed and mixed background, I was born in Nigeria raised  Jamaica & UK before finnaly settling down in the United states, san Francisco to be specific.
so I think been raised in multiple cities has made me open to all different types of people, cultures, food etc.
I’ve always felt lucky to be from different sides of the world.
I love travelling and living life to the fullest, like there is no tomorrow. I try to find happiness in small things of life.
I call myself a fashion scribe, because I’m so self conscious when it comes to fashion but I’m not a slave to trend.

2. Did you always know that you wanted to build your own brand?

That’s a big yes, have always love fashion from infancy .
My early curiosity for trends made me to be obsessed with fashion, so that channeled my love toward pursuing a career in fashion ,I’ve always been very strong-minded and opinionated about fashion; what I want to wear, what looks best on others, and just about fashion in general.
 I love the power of clothing and the transformative quality of choosing the right clothes to wear. when I was in middle school, I will use Sharpie , water color and even screen print my own clothes so as to stand out from the rest kids in class.
I took pride in having the best outfit, or at least making the biggest effort lol.
So now that I’m much older I said to myself it’s time to turn this hobby or obsession into a full time business.

3 How did you come up with this concept?

I tell people I’m an old soul trapped in a young body, because I love to inspire and motivate people, I have a penchant to imbibe the self independent culture into people , encourage them to hustle hard and believe in themselves. My first collection inscription was “MAKING MONEY MOVES “, and my second collection which will be launched this fall got the ” SECURE THE BAG” inscription, to me fashion is a language,
So I wanted to communicate with my designs , bring beauty and positive vibes into the world through fashion.

3.Whats your vision for the future of your brand?

Right now I’m only selling online, I hope to do pop up shops next year , showcase my brand on the runway,
and also have my own shop at the mall , I’m also working on collaborating with top fashion houses , I cant really give out names right now , the talk is still on going, but as soon as I get the deal sealed you will be the first to know

5.What advice do you have to give to inspiring creatives?

Just don’t give up on your goals,
its will eventually pay oneday.
Yes I know its not easy , so you have to be passion and goal driven,
Thrive hard to excel and put your best in what ever you do , network with innovative and like minded people and get yourself a dedicated team.

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