Glo Records Largest Internet Penetration In Q1 2017

Globacom has once again demonstrated its data pedigree in Nigeria by
recording the largest percentage of data subscribers in relation to the
total number of customers on any network in the country. This was
revealed in the Nigerian Communications Commission (NCC) report covering
the first three months of year 2017.

Globacom, at the end of the first quarter, recorded a total of
27,021,200 data customers, representing 72 per cent of the total number
of subscribers on its network which stood at 37,328,827. With 72 per
cent data penetration rate, Glo thus surpassed the industry’s average
which stood at 59 per cent.

At the end of the first quarter, a total of 90,003,101 internet users
were recorded in the industry against a total of152,216,763 subscribers
in the industry. The second position was occupied by Etisalat with
13,008,481 data users out of a total subscriber base of 19,621,806,
giving a data penetration rate of 68 per cent, while the third position
went to Airtel with 56 per cent internet penetration achieved with
19,423,760 data customers out of the total 34,656,605 subscribers on its
network as at March, 2017.
MTN, with 30,519,351 data customers or 51 per cent of its 60,391,959
subscribers, recorded the least penetration of data users on its
network. In the last two years, Globacom has remained the number one
network for data services in the country. It successfully added half a
million customers to its internet subscriber base in the last one year,
despite the industry losing a huge number of internet users. Between
March, 2016, and March, 2017, the figure of data customers in the
industry fell from 92,409,962 to 90,003,101, with MTN and Etisalat
recording losses of 2,837,244 and 2,234,375 data customers respectively.

Globacom’s ascendancy to the top of the data market in Nigeria has
been attributed to its improved data services which followed the network
improvement exercise carried out by the company, in addition to several
attractive and user-friendly packages which offer a lot of appeal to
data users.