Why 1 in 4 Nigerian Youths Now Trust Influencers More Than Politicians
The Rise of Influencer Power
Once upon a time, politicians were seen as leaders, role models, and decision-makers. But today, many Nigerian youths look elsewhere for inspiration and guidance. In Lagos and across the country, influencers on Instagram, TikTok, and Twitter are shaping opinions, setting trends, and even mobilizing young people more effectively than politicians. Eyes Of Lagos reports,
Trust Crisis in Governance
According to a recent NOI Polls survey, 70% of Nigerians say they don’t trust politicians. Decades of corruption, unfulfilled promises, and poor governance have left youths skeptical. For many, politics represents disappointment, while influencers represent relatability.
Why Youths Turn to Influencers
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Relatability – Influencers share real-life struggles, lifestyle hacks, and content that feels “authentic.”
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Accessibility – Unlike politicians, influencers are online 24/7, responding to comments and DMs.
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Aspirational Living – From fashion to travel, influencers project the “soft life” Nigerian youths crave.
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Community Power – Influencers rally fans into movements faster than political parties can.
Lagos as the Hub of Influence
In Lagos, the “influencer economy” is booming. From tech bros in Yaba to fashion icons in Lekki, young Nigerians are reimagining leadership through style, culture, and lifestyle content. While politicians hold rallies in stadiums, influencers trend hashtags that can change conversations nationwide overnight.
The Big Question: Is This Sustainable?
While it’s easy to laugh off, the rise of influencer power raises deeper questions:
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Should entertainers and lifestyle creators hold this much sway over politics?
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What happens when brand deals, not policy, guide public opinion?
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Can this digital trust ever translate into political reform?
Final Thoughts
For many Nigerian youths, the choice is simple: politicians break promises, influencers deliver content. But as 2027 elections draw closer, one thing is clear — the battle for trust is no longer just in Abuja, but also on Instagram and TikTok.
👉 Do you think Nigerian influencers could one day replace politicians in shaping the nation’s future? Drop your thoughts below.