Kika Osunde is a beauty and luxury hair enthusiast. Widely known as
KikaGoodHair, the openly passionate Kika’s product and service
credibility have earned her a place in and outside of Nigeria. The
Guardian Life speaks to her on luxury, kindness and discovered talents.
Who is Kika Osunde?
My name is Kika-Ose Osunde and I’m the co-founder of Good Hair Ltd and
Brass & Copper Lifestyle Ltd. I was born and bred in the UK with a
degree in Business and Marketing. I’m the last of four children and am
from Agbor in Delta State. I shuttle between Nigeria and the UK where I
run my businesses simultaneously with my business partners. I consider
myself as a fun, assiduous ‘BE’ (beauty enthusiast).
What has been your coping mechanism at this time (lockdown)?
I’ve stayed very close to my family. We all decided to quarantine together
which was the best decision we made as we went through all the mental
and emotional turmoils of a global pandemic together.
I’ve also been
exploring my new found hidden talent in cooking, where I create
different cuisines daily and share the processes and recipes with my
followers. This has been an unexpected hit actually.
I also stay busy by creating content for both Good Hair and Brass & Copper as well
as attending to clients online and ensuring that all orders are prepared and dispatched on time given the crisis.
My partner Chioma and I are also actively working on some new ideas which we will be releasing soon so stay tuned!
How do you see the future of luxury fashion and beauty post-pandemic?
I think that the future of luxury fashion and beauty, contrary to what
most people predict, is pretty bright. That largesse has ultimately
trickled down to fashion and beauty brands which most women have
unknowingly occupied their time reacquainting with this period. As we
can imagine, luxury fashion & beauty houses will continue to invest
heavily in digital and e-commerce initiatives. I believe we will see a
surge where existing brands may look to diversify more than ever. It
won’t be just about connecting with influencers and social media but
more to do with streamlining their supply chain and back end logistics
for unforeseeable circumstances in the future.
What are your sales strategies to still keep your global customers?
To maintain and boost sales this period, we have upped our online presence as well as digital marketing strategies. Constant content is churned
out daily to ensure that we are at the forefront of people’s minds,
connecting with our audience and getting involved in challenges that are uplifting and light-hearted.
There is a global audience and what you decide to do with them is your choice. I’ve not only entertained my followers with hair, beauty, life hacks and cooking tips, but I’ve also organized a few educative webinars to acquaint them with a better
understanding of the industry and processes behind the success of our
brands.
Post-pandemic, we will implement new strategic methods of
digital marketing as well as continue to rise to the new demands of
society. We will also ensure that we put all necessary measures in place to ensure the comfort and safety of our clients whilst offering new and improved services to their satisfaction.
A lot of brands are
embracing the use of social media to market their products. How are you
using social media as a monetization tool?
Both Good Hair and
Brass & Copper have quite a following on social media and whilst we
put out content to sell, we also ensure that we entertain and educate
our followers in the process to keep them engaged. Social Media has
actually been a blessing during these times as we had to physically shut down the entire Good Hair space due to the nationwide lockdown.
Do you see a comeback of the traditional methods of running a business?
I honestly think that eventually, things will neutralise to a large
extent. Unfortunately, some business will suffer more than others
(airlines and hotels) because more and more people are becoming reliant
on online meetings and interactions as opposed to the usual travel
meetings & conferences. However, for most other businesses, I
believe things will return to status quo alongside a safer, more
stringent means of a physical interface. Take Good Hair, for instance,
luxury personalisation has always been part of our business model.
During the period where we see the lockdown being lifted, home service
will be more popular than ever.
What is your favourite quote and why?
My favourite quote is by Socrates, “Be kind, for everyone you meet is fighting a hard battle.”
I came across this quote very early in life and based my morals and
principles around this. This quote is extremely relevant through these
uncertain times, but more importantly, it is how I build myself and my
empire.
