BBNaija’s Sammie Accused of Scamming Man of ₦4.45 Million Over Fake Reality Show Slot
Alarming allegations have surfaced online against Big Brother Naija star, Samuel Jacob Alifa, popularly known as Sammie, who is being accused of scamming a man of ₦4.45 million under the pretense of securing him a spot on the BBNaija reality show. Eyes Of Lagos reports,
The shocking claims were made in a viral post on X (formerly Twitter) by user @AssistantEbukaa, who shared a heartbreaking video of the alleged victim, identified as Emmanuel.
🎥 What Happened?
In the video, Emmanuel emotionally detailed how Sammie approached him with a “BBNaija connection”, promising to facilitate his entry into the show for a fee.
🗣️ “Sammie told me I could get into Big Brother if I made some financial commitment… He kept asking for money and even advised me to take a loan.”
Driven by hope, Emmanuel took a loan and later sold his car just to meet Sammie’s demands. After the audition phase ended and he wasn’t selected, Sammie reportedly cut off communication, offering no refund or explanation.
💔 “What hurts the most is that it wasn’t a stranger… It was someone I called a brother,” Emmanuel said.
📉 From Reality Star to Alleged Scam?
The backlash has been swift. Fans and followers have stormed social media to express their disbelief and fury over the betrayal, with many questioning Sammie’s credibility and ethics.
💬 Social Media Reactions
Here’s how Nigerians are reacting online:
@jaggyupdate: “Did Sammie have that amount when he was entering BBNaija himself?”
@crown2608: “₦5 million in this economy? Lock Sammie up immediately.”
@miss_aproko: “You dey collect advice from someone that didn’t even win? Be serious abeg.”
⚠️ What This Means for Aspiring BBNaija Contestants
This incident is a wake-up call for thousands of Nigerians dreaming of BBNaija fame. The show has never officially charged applicants for slot guarantees, and any such claim should raise red flags.
❗ Rule No. 1: BBNaija auditions are free. Anyone asking for payment is likely scamming you.
🔍 Final Thoughts from Eyes of Lagos:
In the age of stardom and desperation, fraud can wear a familiar face. This case shows how trust, ambition, and financial vulnerability can be weaponized—leaving victims broke and broken.
As the video continues to go viral, many are calling for Sammie to address the allegations publicly, and some suggest legal action may follow.