Nigerian TikTok influencer Geh Geh has stirred major buzz online after claiming to reveal Wizkid’s secret strategy for staying relevant in the fast-changing Afrobeats scene.

In a now-trending video shared on X (formerly Twitter), Geh Geh confidently declared that the Starboy has a “powerful secret” — one that he believes keeps Wizkid far ahead of his peers. Eyes Of Lagos reports,

Geh Geh Reveals Wizkid’s Alleged Strategy

According to Geh Geh, Wizkid’s success isn’t just about dropping hits — it’s also about strategic collaborations and knowing how to play the music business smartly.

He explained that the Essence crooner uses a clever approach whenever a new artist starts trending.

In his words:

“If any artist dey trend, and everybody dey rush to feature am, Wizkid no go feature the artist direct. Him go reach out to DJ Tunez, and na Tunez go feature Wizkid and the trending artist together.
So if the song no blow, people go talk say no be Wizkid song, na DJ Tunez song. But if e blow, the glory go return to Wizkid.”

Social Media Reacts to Geh Geh’s Claim

The video quickly went viral, sparking heated debates among fans of the Made in Lagos hitmaker.

Some social media users hailed Wizkid’s alleged approach as smart business sense, praising him for understanding the dynamics of the music market.

One fan commented:

“That’s actually smart. Wizkid no dey move anyhow; everything na calculation. Man sabi the game!”

Another user wrote:

“This is pure strategy. He’s been in the game too long not to know how to protect his brand.”

However, others dismissed Geh Geh’s claim as overanalysis, insisting that Wizkid’s relevance has always been driven by talent, artistry, and global appeal, not tactics.

“Wizkid’s success is from grace and consistency, not manipulation. The guy just sabi make hit music,” one fan countered.

Wizkid: The Master of Longevity

Whether or not Geh Geh’s theory holds water, one thing fans agree on is that Wizkid has mastered the art of longevity.

From his early Superstar album to international collaborations with Drake, Beyoncé, and Skepta, the Afrobeats legend has remained a dominant force in global music for over a decade.

Wizkid’s ability to evolve with trends, maintain a loyal fan base, and keep his brand elite has made him a blueprint for success in Afrobeats.

Many observers note that even during quiet periods, Wizkid manages to stay relevant — a sign of brand strength and strategic management.

Final Thoughts

While Geh Geh’s viral comments have divided opinions, they highlight one undeniable fact — Wizkid’s name continues to dominate discussions in Afrobeats, even when he’s not actively releasing new music.

Whether it’s through smart collaborations, brand mystery, or sheer talent, Starboy remains one step ahead — showing that in the competitive world of Nigerian music, staying on top takes more than just hits; it takes strategy, timing, and vision.

Only Wizkid understand this secret ☝️🏧 pic.twitter.com/Mq30w8uubx

— GehGeh (@official_Gegeh) October 31, 2025